If You Have Adsense You Need A Privacy Policy

At the end of February Google changed it’s Terms of Service. Now every adsense publisher must have a privacy policy.
Here is an excerpt from the new terms and conditions.

You must have and abide by an appropriate privacy policy that clearly discloses that third parties may be placing and reading cookies on your users’ browser, or using web beacons to collect information, in the course of ads being served on your website. Your privacy policy should also include information about user options for cookie management.

So I have been spending this evening updating all my sites. I would have been at a loss to write a privacy policy for myself, especially if I had to talk about “web beacons”. But thankfully there are helpful bloggers out in the blogosphere.

Jennifer Slegg of Jensense.com has written an Adsense friendly privacy policy sample and she is graciously sharing it with others. All you need to do is insert your site’s url and you are ready to go. Do you have a privacy policy. Do you think it is OK for Google to require all its publishers to have a privacy policy?