It is that time again. The forums and blogs are all abuzz. Google is updating pagerank, and bloggers and webmasters everywhere are rejoicing… or groaning. I guess I should be in the second category. The pagerank of this blog has not changed, it was PR0 before and it is PR0 now. But my other blog, My CFO on the Go was a PR1 and now is a PR0. What changed? My page views went from 200 to over 4,000 per month. Backlinks from 3 to almost 1000. Alexa rank has gone from a 3 month average of 850,000 to 213,000. Yesterday’s Alexa was 82,000. So except for Google PageRank, every statistic for MyCFOontheGo shows dramatic improvement. Still the drop in PageRank isn’t really a surprise for me. You see, I made a few changes last month, and I knew that Big Daddy Google wouldn’t approve.
I began accepting paid posts, (which is fully disclosed) and I removed all the nofollow tags and made my blogs do-follow blogs. I am very happy with the changes. I am earning a little money, and the people that comment on my blog get a link back to their blog. It seems only fair.
But this does put me in a bit of a predicament. The advertisers who pay for posts are looking for high PR blogs. Page Rank is easy for them to check, and it is supposed to give an idea of how popular a web page is. If I had gotten my expected PR3 (according to the Iwebtool.com PR predictor) I would have plenty of advertisers wanting me to post for them. With a PR0, not so many. It becomes a catch 22. High pagerank causes more advertisers… which lowers page rank… which lowers advertisers… which raises pagerank. Do see the problem?
I have given it some thought and there are a few things I could do. I could remove all the paid posts, make all the links on my site no-follow, and then I could grovel back to Google and ask them to reconsider if I promise never to do it again. But I didn’t create my blogs for Google. They are for me, for my readers, and for my advertisers. I don’t want Google telling me what I can or cannot do on my blog. Plus, from my own experience, PageRank is not that great an indicator of readership. (See the chart later in the post) My other choice is to keep doing things the way I do now. Accept paid posts, while making sure they provide value to my readers as well as to my advertisers. Keep my links do-follow links, so when someone is takes the time to make a thoughtful comment on my blog I can be nice enough to give them a link.
I have decided to run a little experiment, just to see how important pagerank really is. I have four active blogs right now. Two that I am very active with, and two that really could use a little more attention. Here is a table showing the stats on those four sites right now.
Sorry, not sure what is going on here. Please scroll down for the table.
As you can see, the sites with the highest pagerank, actually have the lowest page views, and the lowest number of backlinks.
Which is why I believe that maybe Google PageRank isn’t the best indicator of how much traffic (quality or otherwise) a website gets.
Which leads into my experiment. From now, until the next pagerank update I am going to keep KatalinaMau.com and MyCFOontheGo.com the way they are. The way I want them to be. But for NinjaSuccess.com and GetRichGeek.com I am going to comply with Googles requirements. No paid posts and nofollow links. It will be interesting to see what happens and I’ll report back to you after the next PR update.
Do you have a blog or a website and you think your PR isn’t what it should be? I am planning on putting together a directory of quality sites with traffic, and low or no pagerank. If that sounds like your site, leave a comment with your stats. If it all checks out I’ll add you to the directory as time permits.